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Start your own business: Introduction to Digital Promotion
The intent of this course is to introduce you to concepts of digital promotion that can be used in a business setting to promote your existing or future business.
You will learn about types of digital promotion and their uses, planning digital promotion activities, how social media can be used to connect with different audiences, creating an online identity and online reputation management.
B1: £203.08 (In London Resident)
B2: £139.26 (London Concessionary)
B3: £0.00 (Concessionary)
B4. £297.95 (Out of London Resident)
Prosp User 2
At the end of the course you should be able to:
- Investigate and plan a range of digital promotional activities
- Identify a range of social media channels and describe how to use them
- Explore ideas to create an online identify for an intended audience
- Understand the possible impact of social media and online forums on a business' reputation
- Understand how appropriate actions can maintain and enhance a business' online reputation
Prosp User 3
Your tutor will assess your learning throughout the course through ongoing observation, question and answer, tasks and exercises. Your progress will be recorded on your Individual Learning Plan (ILP) and your tutor will provide you with ongoing feedback to support you.
As this is a qualification course, you will also create a portfolio of evidence which which will contribute towards the achievement of the qualification.
Prosp User 4
Before enrolling on this course, you will need to complete an initial assessment to ensure that this is the correct level for you.
You will need:
- Level 1 English skills
- Level 1 digital/IT skills
If you don’t yet meet the pre-course requirements, we may recommend other courses which will support you to progress and achieve your goal.
Prosp User 5
This course will include blended learning, so you should expect to attend some sessions online and some in a centre, you will be given further details during your first session. You will receive an induction to online learning at the beginning of your course and your tutor will work with you to develop the skills you need to successfully learn online. Additional support will also be available to you, if required. In order to take part you will need to have access to the internet and a laptop or personal computer. You will be able to book computer access in centres if you don’t have a computer and/or internet access at home or may be able to borrow a device through our Loan and Learn Scheme (subject to availability).
Prosp User 14
You will need a notepad, pen, and a memory stick at a cost of approximately £5. Please do not purchase any items before the first session.
Yes. If you think you might need some additional support with your learning, please ask your tutor or the Centre staff for more information about our learning support offer.
Prosp User 6
Upon successful completion of this course you could progress onto:
- Level 2 Certificate in Creating a Business Startup
- Level 1 Access Award in Bookkeeping
- Level 2 Certificate in Data Analysis
- Level 2 Certificate in IT User Skills (ECDL Extra)
- Non-qualification photography courses
Prosp User 7
This course is designed for individuals who would like to gain an insight into digital promotion for their existing or future business. It may also be useful for people who wish to work in marketing, business, ICT and media.
Prosp User 8
We welcome views from our learners in a number of ways. You can give your views through your ILP, course evaluation forms, on-line questionnaires and our Compliments, Comments and Complaints forms which can be found in Centre offices. You may also choose to become a course representative for your class, which your tutor will discuss with the class at the start of your course.
Prosp User 9
We want you to enjoy your learning experience and feel safe, equal and respected while you are here with us. If you have any concerns about any of these things please report it to a member of staff as soon as possible.
Prosp User 10
To apply for this course, you need to book an initial assessment appointment. Please get in touch for information about upcoming dates.
You will be able to pay by cash, card or cheque (made payable to London Borough of Hillingdon).
Prosp User 11
ITB1073
22/02/2022
03/05/2022
09:30 - 15:00
9 weeks
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